Rochester College is a private, christian higher learning institution in suburban Rochester, MI. They came to us with the one request all colleges have - narrow the funnel and put more bodies in seats.

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This was achieved through the UP campaign. A small and simple word, but when used in conjunction with other verbiage can tell a powerful story. Numerous iterations were used on every aspect of their marketing material and online applications.

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It also hinted at a higher power without being overtly religious. A fine line they wanted us to walk, but in the end it was one of their most successful recruiting campaigns.